The Kent Aesthetics Clinic
Meta ads, email marketing, content, and a new website. One partnership, built to bring the right people to your door and turn more of them into enquiries.
One partnership for all your marketing needs
A package to help you find new customers, turn them into bookings, and grow them into loyal regulars. One rolling monthly fee, no upfront cost, and the website is built in.
Meta advertising
Where we start. Your account actively managed, with reporting that goes past the basics Meta shows you.
Email marketing
A proper way to capture email addresses on the site, and regular campaigns to the people who already know you.
Blog and content
Two pieces of content a month, written around what people are actually searching for.
A new website
A faster, more searchable site that turns more of your Google visibility into enquiries.
As a bonus, a business review. We'll also give you an honest look at your current setup and the tools you're using, with a few recommendations. It comes with the partnership, at no charge.
Most of your leads come through ads. That's a risk worth fixing.
Leaning on one source of leads means if that channel slows or gets pricier, everything slows with it. The fix is a second channel running alongside: organic search. And the numbers say there's a lot of it sitting on the table.
In the last 90 days Google put the clinic in front of searchers 92,197 times and 1,388 clicked. Google has decided you deserve to be seen. The rankings are there. The clicks aren't. Four things sit behind that.
A quarter of your clicks already knew your name
Three searches, all versions of “kent aesthetics clinic”, bring 301 of the 1,388 clicks from just 615 appearances. Strip those out and the other 91,580 appearances leave about 1,087 clicks, a rate of 1.19%. People who know you find you instantly. People searching for a treatment scroll past.
Pages sit on page one and nobody clicks them
The Loss of Elasticity page was shown 6,437 times, at an average position of 8.9, and got 2 clicks. The result reads “Loss of Elasticity” and gives nobody a reason to pick it over the nine around it. Same on “aesthetics kent”: you sit at position 3.8 and earn a 0.95% click rate, where fourth place normally earns 8 to 10%.
The towns are searching and there's no page to send them to
“aesthetics maidstone”, “skin clinic west malling”, “aesthetic clinic kings hill” and dozens like them show real demand. Google matches your homepage against them and lands it on page four or five. Maidstone, West Malling, Kings Hill, Tonbridge, Tunbridge Wells, Sevenoaks and Bromley all want a page, and there's one page answering all of them.
Your blog worked, then went quiet in August 2025
In the same 90-day window, two old posts still pulled their weight: “How to treat lipoedema” brought 71 clicks, and “Divine Pro vs Morpheus 8” brought 31 at a 3.03% click rate, the best of any page on the site. Both were written two years ago and both still bring in people searching for treatments you sell. Nothing's gone out since. That's what the content side of this fixes.
And email is a channel you own outright
Your existing clients, plus a new website that captures more of them, give you a list you can talk to for free. Used well, it turns into new bookings and repeat visits: regular campaigns and automations that speak to clients about the things they actually care about. Ads you rent. This you own.
Where we start
Your account gets active, hands-on management, with reporting that goes past the basics Meta shows you.
Onto our system
Your current ads team runs on HighLevel. We run our own HighLevel setup, so we'd move your account across to ours. It's a standard transfer and we handle it end to end, so nothing gets lost in the move.
Audit first
Before changing anything, we go through the existing account properly. What's driving enquiries, what's quietly wasting budget, whether the tracking is sound, and where the easy wins are.
Strategy
From the audit we set the plan: the offers and angles worth backing, the personas to target, how the budget splits across them, and clear targets for what a good enquiry should cost and how many turn into booked consultations.
Personas
We work with you to pin down the types of client worth more of, then track every enquiry against them, so budget leans toward the ones who book.
Lead capture
We'll most likely start with Meta lead forms: the lowest-friction way to capture a callback request in-feed, with qualifying questions built in to keep enquiries local and ready to talk. As the channel proves out, we can test dedicated landing pages on the new site.
Actively managed
The account is watched closely, and problems get caught before they cost money: a rising cost per enquiry, an ad wearing out, a quiet winner that deserves more budget. We act on those quickly, not three weeks later in a report.
Creative that earns attention
We turn your treatment photography, results imagery and video into ads matched to each persona, and refresh them before they go stale. Every ad is scored so the winners get backed and tired creative gets retired.
Test, then scale
A structured test of angles, audiences and offers. We cut what isn't working, back what is, then layer in retargeting and lookalike audiences built from your real enquirers as the data grows.
For this to work at its best, the new site carries a Meta Pixel from day one. Without it, ads can't chase people who looked at a treatment and didn't get in touch, and can't build audiences from your real enquirers. It's one of the reasons the ads and the website belong in the same conversation.
Comparable clinics and salons we've done this for have seen a 38% drop in cost per enquiry within two months of us taking over, and one London salon booked 23 appointments in a single month on the budget they were already spending.
The ads are the first thing we get moving, and they don't wait on the website.
Your list is one of the most valuable things you own
The site barely captures it today. We'll fix the capture, then put the list to work.
- A proper, inviting way to join the list: on the site, on articles, and after an enquiry
- Your existing contacts imported, with consent recorded properly
- Subscribers pick the topics they care about, so nobody hears about treatments they'd never book: skin health, anti-ageing, body, and hair
Automations
- A rebook flow that follows up after a treatment, at the right moment for that treatment
- Gentle nudges that ask happy clients for a Google review
We'd shape these once we've seen how the clinic runs day to day.
Campaigns
- Seasonal treatments and services, promoted when they matter most
- New product lines, launched to the people most likely to want them
- Segmented offers that give past clients a reason to come back
Two pieces of content a month
Here's how each one comes together.
Research
An AI research agent tracks what people are asking about the treatments you offer, what's moving in aesthetics, and what's being searched locally. It comes back with a short list of ideas each month.
You choose
You pick what's worth writing. Nothing goes out that you haven't picked.
We write, you approve
The AI drafts, we edit it into the clinic's voice, you sign it off.
Each piece can run as a blog post on the site, an email to your list, or both. We'll decide that together, piece by piece. Written for search, each article keeps earning long after it goes up, the way the Divine Pro post still does two years on.
Faster, more searchable, and built around how people look for you
Rebuilt on the technology we use for every site we make now. Easier to add to, and organised around the searches that already reach you.
Structure and content
- Every treatment and condition page rewritten around the searches that already reach it
- 6 to 8 town pages: Maidstone, West Malling, Kings Hill, Tonbridge, Tunbridge Wells, Sevenoaks, plus any others you want
- Page titles and descriptions rewritten across all 56 pages, so the rankings you already hold start earning the clicks they should
- A results gallery that does the before-and-after work justice
- Profiles for you and the team, with qualifications and registrations marked up so Google and the AI assistants can read them
Search and AI visibility
- Structured data across the site: the clinic as a medical practice, each treatment as a service, each practitioner as a named professional, plus reviews, opening hours and FAQs
- Written so the AI assistants can quote you when someone asks where to get microneedling in Kent. More people ask a chatbot every month, and the clinics that get named are the ones whose sites machines can read
- A promise on performance: 90 or above on Google's Performance, Accessibility, Best Practices and SEO scores, on mobile and desktop. Most sites we build on this stack score 95 or better
Making it easy to get in touch
Your treatments are personal, and every client rightly starts by speaking to someone. The site should make that easy and inviting. Clear prompts on every page invite people to request a callback or ask a question, and your phone number and email are tappable on a phone so someone can reach you in one tap.
One tap to call, one tap to email.
An admin panel
Built around how the clinic works. Add a treatment, publish an article, change prices or update opening hours, all without needing us.
Bonus: a look at your business setup
While we're in, we'll take a proper look at how the clinic runs day to day: the tools you use to manage bookings and clients, how enquiries flow through to you, and where a small change could save time or win you more work. You'll get an honest overview and a few recommendations, whether or not they involve us. No charge, it comes with the partnership.
Included in the build, at no separate cost
Modern stack
Next.js and React, deployed on Vercel.
Speed
Pages load in under a second. Images sized and converted automatically. Your testimonial videos delivered properly rather than as raw files.
Search and AI
Structured data, clean URLs, a maintained sitemap, content written to be quoted.
Analytics
Cookieless and privacy-first, so no cookie banner in front of your visitors.
Admin panel
Custom-built around the clinic's workflow.
Security
SSL, daily backups, uptime monitoring, updates handled by us.
Three phases, and the first two start together
Ads
The first thing we get moving, because it's what your business runs on today. We move the account onto our HighLevel setup, audit it, and get campaigns going. Your ads never go dark: we'll plan the switchover with you so there's no gap.
The website, in parallel
We're a small team, so the site build runs alongside the ads from the start rather than waiting for them. Discovery and sign-off on the plan, design in code so you see real working pages on a real phone, then the build: every page, the admin panel, the Meta Pixel, enquiry prompts wired into your inbox, and the town pages. It launches with no downtime.
Email and content
Once the foundations are in, the list capture goes live and the monthly content starts flowing.
Throughout, we'll set up a WhatsApp group for you and the team, so everything's in one place and quick to reach.
One fee, everything included
12-month agreement, rolling monthly after that
No upfront cost. The website is built into the monthly fee and stays included for as long as the partnership runs.
Ad spend is separate, paid by the clinic direct to Meta so you keep control and see every pound. We'd suggest a starting budget and advise as the data comes in.
If you choose to stop after 12 months, the website stays yours, with an annual hosting and maintenance charge of £450.
What it's worth
The site already gets shown to 92,000 people a quarter, and converts 1.19% of the ones who don't already know you. Rewriting the titles, deepening the treatment pages, adding town pages and giving people a warm way to get in touch all answer measured gaps, not guesses.
Move that 1.19% to 3%, an ordinary rate for a well-built local clinic site, and 1,087 quarterly visits becomes roughly 2,750. Same 92,000 appearances, before any ad spend, and before a single new page starts ranking. That's a projection, not a promise. What we'll promise is the work, the measurement, and a conversation every month about what the numbers are doing.
Why it works better together
Ads, email and the website usually come from three suppliers who never speak. Here they feed each other.
- The Meta Pixel on the new site lets the ads chase people who browsed a treatment and didn't get in touch
- The lead forms in your ads feed the email list, so an enquiry that doesn't book this month still hears from you next month
- The content written for email is the same content that earns Google rankings, which is what brought the lipoedema and Divine Pro visitors in
- Landing pages for campaigns get built on the same site, by the same people, in hours
- It's all measured in one place and reviewed in one call a month
Together, that's the second channel: ads bringing people in now, organic search growing underneath it, so you're never leaning on one source of leads.
Ready when you are
Have a read
Come back with anything missing or wrong.
A short call
Talk it through, agree the ad budget, and plan the ads switchover so there's no downtime.
Sign off
And we get started on the ads and the site together.
I've enjoyed working on this site with you over the years, and I'd like to take it further. Any questions at all, drop me a WhatsApp.
This proposal is valid for 30 days from July 2026.